Memory Care

We understand that being a caregiver for a loved one living with Alzheimer’s disease, dementia or memory loss can be physically, mentally and financially draining. And, making a move to a senior living community is a hard decision.

At The Manor at Market Square, we want you to be confident you’ve made the best choice. Our highly structured and secure neighborhood is designed to promote independence, socialization, and a better quality of life, while most importantly—maintaining each resident’s dignity!

Staff members are provided with continual training in Teepa Snow’s Positive Approach to Care ™, and other innovative dementia care techniques to ensure your loved ones are always receiving the best care.

One Monthly Fee Covers:

  • Apartment Rental
  • All Utilities Except Phone & Cable
  • 24-Hour Personal Care Assistance
  • Three Meals Per Day; Including Snacks
  • Structured Activities Program Designed for the Memory Impaired
  • Wellness Program
  • Weekly Housekeeping & Laundry Services
  • Transportation to Medical Appointments
  • Maintenance
The Manor at Market Square


803 Penn St Reading, PA 19601

Teepa Snow’s Positive Approach™ to Care

Teepa Snow is one of America’s leading educators on dementia. Her philosophy is reflective of her diverse education, work experience, medical research, and firsthand caregiving interactions. Recognizing the unique needs of each person and highlighting their skills, while providing support, is OUR philosophical approach to all relationships.

With over 5 million Americans living with Alzheimer’s disease—and projected to grow—is why The Birches believes continuous training is vital.

More importantly, a Positive Approach to Care and The GEMS®: Brain Change Model is the standard for all our caregivers’ interactions with residents. Changing the approach to memory care is how The Birches is making a huge impact on the quality of care for your loved one living with Alzheimer’s disease or dementia.

Explore The Manor

  • Beautifully Landscaped Grounds
  • Secured, Furnished Patio with Walking Path
  • Garden Area
  • Dining Room
  • Activity Room
  • Sitting Room

Services Available at The Manor

  • Structured Programs & Activities
  • On-Site Therapy Services
  • Pharmacy Services
  • Individual Care Coordinated By Daybreak Director
  • Physician Visits